Thursday, November 8, 2007

NHLPA ratifies new constitution

After taking a major public relations hit during the 2004 lockout that saw the eventual ouster of former Executive Director Bob Goodenow and the naming of Paul Kelly as the eventual replacement instead of Ted Saskin, members of the National Hockey League Players' Association ratified a new constitution on October 30th.

Over the summer, Executive Board meetings took place before Kelly was appointed to be the new man to be in charge of the NHLPA. Craig Adams, Eric Lindros, Andrew Peters and Matt Stajan were given the responsibility to be a key part of the constitution review process.

The new constitution was approved by secret ballot, so don't expect any recognizable names to be on public record as to how specific players voted on it. Given the disaster of the lockout which ultimately the 2004-2005 season was wiped out, the NHLPA needed some rebuilding of not just their image, but in getting their house back in order. Among the significant changes, they include:

* no more Executive Committee where there was a President and Vice President position... now club player representatives from each of the 30 NHL teams will have equal voting power on the Executive Board while the Executive Director and General Counsel will now be two separate non-voting positions instead of being held by the same person

*the Executive Board can appoint an "Ombudsman" where his role would be to recommend union members that can serve as a Divisional Player Representative, primarily six former players to be liaisons for current players in each of the six NHL divisions

* the introduction of an Advisory Board where NHLPA members with expertise in law, corporate affairs, finance, marketing, labor relations and player representation can be utilized in various matters that affect the players union

"The players have put together an exceptional constitution with the process that brought about the changes being just as significant as what their efforts produced," Kelly stated in the NHLPA's press release. "From the very beginning of the review, players consulted with each other, conducted surveys and group discussion, and then affirmed the new constitution by secret ballot. It's highly appropriate that the players’ constitution was constructed by the players themselves."

One way or the other, the players need to be united again and in a way that will benefit not just the NHLPA, but the league as well. When it comes to important business meetings between the two sides on any hockey matters that effect everyone, there is a pressing need to be sure all the players are on the same page. What really was disturbing during the lockout were revolts and defections from union management by the players when the lockout had its hardest grip.

With a new Executive Director in place with Paul Kelly at the helm and now a new constitution, it can only be a good sign that the NHLPA is on its way back to being a healthy players union.

Peter Bondra retires after 16-year NHL career

One of the most potent scoring forwards in the modern era retired as an NHL player on October 29th after a 16-year career.

Peter Bondra played 13+ seasons for the Washington Capitals before they sent him to the Ottawa Senators on February 18, 2004 where he was given a better chance to win a Stanley Cup championship. It would not happen as the archrival Toronto Maple Leafs eliminated the Senators in a hard-fought seven-game Eastern Conference Quarterfinal series. It would end up as just a pit stop for him in the twilight of his career.

He would never get another sniff at the playoffs again as he finished up with the Atlanta Thrashers and Chicago Blackhawks following the lockout. Bondra scored 533 goals (30 were in the playoffs) in 1,161 games (includes 80 in the postseason) of his career. Just 26 of all his goals were not in a Washington uniform. He did go scoreless in seven 2004 playoff games for Ottawa.

Many hockey fans will picture Bondra as a member of the Capitals before any of the other three teams he played for. Why? That is where most of his memories lie. For example...

* He made five All-Star appearances (1993, 1996-1999).

* His career-best six-point night came against the New York Islanders on February 3, 1996 where he scored four goals in a 6-5 overtime win.

* His stellar was during the 1997-1998 season where he and Teemu Selanne each scored an NHL-leading 52 goals.

* Despite the series loss, Bondra scored the game-winning overtime goal in Game 3 of the 1998 Eastern Conference Finals against the Buffalo Sabres.

* He broke Mike Gartner's Capitals record for most hat tricks with his 14th on October 12, 1999.

* His fifth 4-goal game in the NHL took place in a 5-1 win at Ottawa on December 27, 2000.

* After signing a contract extension with Washington, he recorded his 16th NHL hat trick on February 1, 2001 against Toronto.

* He became the Capitals' all-time leading goal scorer on November 30, 2001 during a 6-2 rout of the Carolina Hurricanes. That was followed up with his next goal was being #400 on December 4, 2001 against the New York Rangers.

* He became the Capitals' all-time leading points scorer in his 907th NHL game by recording point #790 on April 5, 2004 against the Pittsburgh Penguins (broke Gartner's club record).

That's not even mentioning his 1998 Stanley Cup Finals appearance where the Capitals got swept in four straight games to the Detroit Red Wings. Despite that, that is a lot of milestone moments. However, his 1000th NHL game was played in an Atlanta Thrashers uniform on November 11, 2005 and his 500th NHL goal wound up taking place 50 games later during his final season while with the Chicago Blackhawks.

When the 39-year-old Bondra announced his retirement as a player, he said was not leaving the game entirely. In fact, he decided to take over running Slovakia's national team as their new general manager. Will he eventually return to the NHL in some capacity such as a coach or in hockey operations? Who knows, but one thing I'll remember while he wore that Capitals uniform was he burned the New York Rangers time and time again. It didn't matter if it was John Vanbiesbrouck, Mike Richter, Bob Froese or Guy Hebert between the pipes. Bondra tormented the Rangers year after year. Three of his 19 career hat tricks were against New York.

Flames sign Miikka Kiprusoff to 6-year contract extension

Since I had concentrated on writing the Prudential Center story and had some other personal matters to take care of, now I have to play catch up on some hockey stories from the last two weeks. So bear with me if I'm a little behind in the timing of this one and a few more here.

Remember when Miikka Kiprusoff was a backup goaltender in San Jose earlier in his career and most hockey observers didn't know much about him? Who knows how he would've fared and how the team's fortunes would've gone had he remained a Shark, but his status around the National Hockey League took off when he arrived in Calgary on November 16, 2003. At the time, he was only worth a 2005 second round draft pick in return. Go figure.

As the Sharks' 116th overall draft pick in 1995, Kiprusoff was 15-22-3 in his NHL career prior to the trade (including a 1-1 postseason record). That changed in a big way after he became the Flames' full-time starter and posted 126-73-4 record (including 20-19 in the playoffs). He helped get Calgary all the way to the 2004 Stanley Cup Finals and was one win away from a championship. Kiprusoff captured the 2006 Vezina Trophy as the NHL's best goaltender, too.

Even though the Flames haven't gotten another chance yet to win the Stanley Cup title, the team decided to make sure he didn't make it to free agency next summer. The 31-year-old Kiprusoff signed a six-year, $35 million contract extension on October 29th to remain with the organization through the 2013-2014 season.

Calgary's priorities is to get their core players locked up and provide a sign the team is committed to winning. Kiprusoff, Jarome Iginla and Robyn Regehr are those the Flames took care of to ensure that. Kiprusoff has definitely earned his raise, but will have to work his magic between the pipes again this season if Calgary wants to go deep into the postseason again. His role could shape the Western Conference standings this season. The kind of job security he was just given is a strong indicator of the Flames' commitment he's the impact player they cannot afford to lose.

Future hope for Devils and Newark pinned on Prudential Center's success

There were eight attempts before this one to build a sports and entertainment venue in New Jersey's largest city spanning the last 80 years. One even had it where it would look like a replica of the original Madison Square Garden. They all failed to materialize.

The ninth life of this dream outlasted its predecessors when a deal between Newark officials and the New Jersey Devils was signed on the dotted line on February 2, 2005. The team made its commitment to vacate the Meadowlands Sports Complex for downtown Newark.

Original plans during this decade had the New Jersey Nets seeking the move to Newark when YankeeNets operated that franchise, but roadblocks in ultimately sealing any agreement to build a new arena there killed it. After squabbling among the YankeeNets ownership group investors led to the eventual sale of the Nets in August 2004, new owner Bruce Ratner announced his intentions to relocate that team to the New York City borough of Brooklyn. So far, an arena project has been put together. It has been endorsed by state and city officials as well as the Metropolitan Transportation Authority to built it in Brooklyn's Prospect Heights section of the city. Plus, the arena naming rights has already been sold. However, despite all of that, it is not completely 100% certain that the New Jersey Nets will ultimately end up moving there. There are still a few obstacles remaining such as court hearings on eminent domain issues concerning the surrounding areas of the Atlantic Yards, a mixed-use commercial and residential development area where the arena would be built. All of these obstacles have to be cleared before an official groundbreaking can take place and seal the Nets' future.

The Nets have targeted the start of the 2009-2010 season to be playing at a new arena in Brooklyn as what has been named the Barclays Center. With not every I dotted or T crossed in their relocation plans, the team signed a lease extension at the Meadowlands through 2013 in the event there are further delays in the Brooklyn arena project or that it is cancelled. The Devils extended an invitation to the Nets to join them in Newark, but that has been politely declined at least for now until their Brooklyn option is ultimately decided and after weighing their remaining options.

As an NHL franchise, the Devils were born as the Kansas City Scouts in 1974. Two years later, it then operated as the Colorado Rockies (not to be confused with the present-day Major League Baseball team) for the next six seasons at the now-demolished McNichols Sports Arena in Denver. It wouldn't be until the late Dr. John McMullen announced on May 27, 1982 he bought the team and relocated it to northern New Jersey to where the Devils reside today.

For the next 25 years, the Devils and Nets would play in under the same roof which was originally Brendan Byrne Arena, named after the one-time New Jersey governor. I even remember seeing the signage being his name. It had been the most recently-built major league sports and entertainment venue in the entire New York City metropolitan area since it opened on July 2, 1981. But since the stadium-building boom began in the late 1980s and early 1990s, the Devils' former home in the Garden State became outdated and antiquated where it lacked much of the modern amenities of the newer arenas around North America. Therefore, the Devils also sought to have a new arena built. For the time being, to bring in additional revenue to the New Jersey Sports and Exhibition Authority (NJSEA) that operated the arena at the Meadowlands Sports Complex, a naming rights deal was completed on January 4, 1996 for a name change to the Continental Airlines Arena. I was most familiar with that arena name during most of my visits to East Rutherford, New Jersey. Four days after the Devils played their first game in Newark, their old home was re-named again, this time as the Izod Center.

After the Nets were sold to Ratner, a high profile real estate developer, the Devils were basically on their own to fulfill their quest to build a new arena in Newark and in order to ultimately stay in the state of New Jersey. Right around the very time that the team won their first of three Stanley Cup championships, rumors ran rampant that the franchise would relocate for the third time in possibly going to Nashville. This was before the National Hockey League later awarded the Tennessee capital an expansion team in the Nashville Predators. Before the Devils eventually focused on Newark as their destination of choice, Dr. McMullen's idea to build the new arena in Hoboken was shot down as it never went farther than design concepts and placement.

Plans for the Newark arena languished for almost a decade as negotiations between city and state officials, the sports teams (basically the Nets and Devils) and their investors. After the YankeeNets plans died, it appeared Newark's dream for a major league venue vanished. Long-time Devils season ticker holder, Wall Street executive and one-time minority owner of Puck Holdings (the hockey arm of the now-defunct YankeeNets) Jeff Vanderbeek bought the franchise in March 2004 and had an instrumental role in not only resurrecting hope, but ultimately getting the arena built in Newark.

It took much patience following the failure of securing naming rights revenue from the Port Authority of New York and New Jersey with Newark Liberty International Airport to help fund the arena when YankeeNets tried to finalize an agreement. Vanderbeek ended up being the one to seal the deal as former Newark mayor Sharpe James signed it and even wore a Devils jersey at the 2005 news conference to make the announcement. The agreement included an arena occupation lease of 30 years. In October 2006, the team met a deadline to commit at least $100 million to the project.

In the months that followed, the Devils unveiled the arena design on April 7, 2005 complete with a three-dimensional model where you can see the interior and exterior of the building would look like. Morris Adjmi along with one of the world's most reputable stadium architects in HOK Sport were responsible for the final design. One element that sticks out immediately by first glance are the atriums that look like glass-wrapped cylinders attached to the building. They appear reminiscent of the MTS Centre in Winnipeg. Vanderbeek ended up touring the newest venues in the United States and Canada and making an unorthodox checklist of what he did not want in his arena. But one feature that stood out in my mind that he did include was a practice facility attached to it. The Columbus Blue Jackets were the first to do this when Nationwide Arena was built and Vanderbeek wanted to make their training sessions and game night work all centralized in the same location. After the groundbreaking ceremony took place on October 3, 2005, the Devils owner dedicated an incredible amount of his time to build a world-class venue.

While the Devils were playing their final season at the Meadowlands, the naming of the new arena in Newark was revealed. Vanderbeek announced on January 8, 2007 that his team's new home would be called Prudential Center. Not to be confused with a commercial complex by the same name in downtown Boston, Prudential Financial, Inc. purchased the naming rights to the arena for $105.3 million for the next 20 years. The arena immediately was coined a nickname. That would be "The Rock", much in reference to Prudential's company logo that bears the Rock of Gibraltar.

Another great feature to the building are two club lounges, one being the Belvedere Fire Lounge which uses a fire theme to resemble Satan's home (okay not quite, just for the idea that the interior is decorated and luminated in red) while the Bud Light Ice Lounge features an ice-covered bar where fans can get their beer set on top of it to keep it cold. The big advantage of what these two lounges have compared to the Devils' former home and other very recently-built arenas is that they overlook a great view of the ice surface below so fans don't miss the action. The Goal Bar at Suite Level 1 also provides club seat and season ticket holders a terrace-style restaurant with views of the ice surface as well. Prudential Center has a seating capacity for 17,625 fans at Devils games and there are 76 luxury suites, the most of any North American major league arena. Want to use one? It could cost you as much as $285,000 to rent one for a season, so either you better be a rich man or have plenty of business friends to split up the cost. With the Seton Hall Pirates joining the Devils as one of the teams that will play on a regular basis at the arena, about 18,500 college basketball fans can watch the action. Prudential Center will also be home to a brand-new soccer team, the New Jersey Ironmen of the Major Indoor Soccer League (MISL) and any concert events held there will each provide 17,500 seats.

What will wow Devils fans at Prudential Center for every game will be a beautiful most-updated state-of-the-art eight-sided scoreboard hung over center ice with high-definition video screens. There are also as four LED ribbon boards encompassing the arena interior, all which squash what either of the other two metropolitan area venues in Madison Square Garden or Nassau Veterans Memorial Coliseum provide. Vanderbeek even made sure there were plenty of flat-screen HDTVs (about 750 in all) around the arena so that in case you weren't at your seat, you still won't miss the action. But what stands apart from any arena around the United States and Canada, there is a 4,800 square foot LED screen attached to the east side of Prudential Center that can be seen as far away as the New Jersey Turnpike.

Despite all the bells and whistles that the first new sports arena or stadium in the New York City metropolitan area in 26 years provides, there has always been skepticism that the Prudential Center would be a worthwhile and successful venture. Even current Newark mayor Cory Booker was. After a meeting with Vanderbeek during the early stages of the project, Booker was sold and jumped on board with a vision that the new arena will help revitalize Newark. The city has been for far too long labeled as one of the most crime-ridden urban areas in the country, this despite nearby New York City having its crime dramatically decline in recent years under Rudolph Giuliani's and Michael Bloomberg's mayoral administration. Booker and Newark city officials pin their hopes that the presence of Prudential Center, the New Jersey Performing Arts Center and Riverfront Stadium (home of the Newark Bears minor league baseball team) to eventually create an entertainment district in the downtown area. About $2 billion has been invested to help make Newark a safer and more viable option for New Jerseyans to spend their money and in turn help the local economy.

Vanderbeek has made a commitment to help draw those fans from suburban areas of New Jersey that feel apprehensive in venturing into downtown Newark by encouraging them to take mass transit to and from Newark Penn Station situated just two blocks away from the arena. Even though the arena is now open, ongoing construction projects will continue to make it even easier to attend any event at Prudential Center. This includes Triangle Park that will greet fans as they arrive from the train to the arena after crossing a pedestrian bridge over McCarter Highway (Route 21). And if you still insist on driving, you can park in one of over 4,000 parking spaces in lots adjacent to or near the arena. Similar to how some Rangers fans get to see their team at Madison Square Garden by taking a train into New York City's Pennsylvania Station, Devils management wants to see fans attending their games be able to have that same convenient option.

The build up to the big grand opening made it especially exciting for Newark residents, New Jerseyans and of course, Devils fans. Just two days before the first Devils home game, state and city dignitaries as well as Devils officials held a ribbon-cutting ceremony on October 25, 2007 inside the Mulberry Street atrium. Among the speakers were Vanderbeek, Booker and New Jersey governor Jon Corzine to help usher in what they hope is a new era for Newark and also for the Devils. What major event marked the occasion, you ask? The first of ten shows by none other than one of the most popular rock bands of the last 25 years in Bon Jovi. The one quote captured and shown on local television stations will be remember for a long time. New Jersey native Jon Bon Jovi greeted the concertgoers by saying "I'm the Jersey Devil and welcome to my new house."

Only fitting, right? The most recent Bon Jovi concert I attended was in 2003 when he performed at the Meadowlands. Still very memorable.

Then it was the night that all Devils fans were waiting for. It was October 27, 2007. Many likely set their VCRs or DVRs to FSN New York to tape the special one-hour edition of the Devils pregame show that featured an overview of The Rock. With a capacity crowd of 17,625 on hand, Vanderbeek, Booker and Devils greats Scott Stevens and Ken Daneyko gathered at center ice for the ceremonial faceoff to mark a moment some may never expected to happen. A new arena for the three-time Stanley Cup champions in a centralized area of the state, not in the middle of a marshland not as easily accessible without being tangled in traffic on congested northern New Jersey highways.

Even though the New Jersey Devils lost their inaugural game at Prudential Center by a score of 4-1 to the Ottawa Senators, Vanderbeek's vision to see a successful NHL franchise play in one of the best new arenas in the country in a revitalized Newark is now not just a dream, but very truly can become an actual reality. Jeff Vanderbeek can be seen as one of those owners that not only cares about the team he owns, but the community as well. When you walk inside Prudential Center, look at the large mural inside the main concourse featuring key figures in New Jersey sports history such as Martin Brodeur, a future Hall of Fame goaltender. See the smaller mural showing the most notable players and coaches in Devils history. See the high school hockey jerseys hanging inside the main lobby of the arena. Vanderbeek wants to give fans a sense of New Jersey pride when you walk through its doors. Mission accomplished. Now it is only a matter of whether his team delivers another Stanley Cup title to make his dream complete.

Saturday, October 20, 2007

Mario Lemieux finally gets paid $21 million settlement

For a man that saved NHL hockey in Pittsburgh not once, but twice from bankruptcy... actually, you can make that three times if you count his role in the franchise getting a new arena deal done earlier this year, Mario Lemieux will finally get paid what has been owed to him from his playing contract.

The Pittsburgh Penguins have been taking care of a periodic refinancing of their debt as a result of emerging out of bankruptcy for the second time in the 40-year history of the franchise in 1999. The team announced this week that Lemieux will receive the majority of the $32 million owed to him after his first retirement two years earlier. Before Lemieux accepted a $20 million stake in ownership of the Penguins in a deal to keep them in operation, he forgave $7 million during the bankruptcy proceedings. After the team got out of danger from ceasing operations and began to financially get back afloat, Lemieux was awarded $5 million in which he invested right back into the team's future as a majority co-owner with California billionaire Ron Burkle.

As one of the most celebrated sports figures in Pittsburgh sports history, Lemieux will personally receive a $21 million return on his $25 million ownership investment. This settlement effectively ends this long 10-year process of Lemieux being the final creditor getting paid.

Pittsburgh Post-Gazette Penguins beat writer Dave Molinari reported yesterday that Lemieux won't receive the $7 million he gave up from his player contract despite returning to the ice for the 2000-2001 season and playing until he retired for good in 2005. However, it won't matter too much for #66 as he can see the value of the franchise rising steadily under his and Burkle's watch. The Penguins could be worth over $200 million now and it helps to have a rising superstar in Sidney Crosby to help lead them into the future and a new multipurpose arena scheduled to open in time for the 2010-2011 season to boost revenue.

Bob Rossi of the Pittsburgh Tribune-Review states that all other investors have been paid back for their investments in the Penguins to get the team out of bankruptcy. Even more good news comes out of this refinancing process where the ownership structure won't change and Rossi reports that Lemieux would stand to profit if the team is ever sold down the road. The Penguins were taken off the market after the arena deal was reached with the city of Pittsburgh, Allegheny County officials and Pennsylvania governor Ed Rendell back in March.

Lemieux originally pinned his hopes to get the arena funding from Isle of Capri should they have been awarded a gaming slots license. Isle of Capri would've put up $290 million in order to get the arena built as part of a revitalization plan complete with a casino in the city. But they lost in their bid and it came down to Plan B. He threatened to back out as owner and put the Penguins back up for sale as he grew frustrated with ongoing negotiations with government officials. But it ended up working out and ultimately the Penguins are staying put.

Now Lemieux is reaping the benefits for remaining patient and seeing things through. Getting paid the $21 million is certainly well-deserved for all he has done to save the franchise from existence and in this year's instance, leaving Pittsburgh.

Can the Thrashers recover from their very poor start?

While many traditional hockey observers wonder if NHL hockey could work in Atlanta with a second opportunity, the first six years seemed to put that into question. The struggles of an expansion team to shed that label, become competitive and be in the National Hockey League's second season warranted it.

The city of Atlanta was awarded their second franchise in NHL history as the Thrashers joined the NHL in 1999 and had a brand-new arena to play in. We know what happened the first time, just eight years in the Peach State and the Flames were off to Calgary in 1980. But this time, Atlanta proclaimed this is a different era. While that may be true, Kansas City is hoping for that same opportunity after the Scouts flopped in the mid-1970s.

The Thrashers began to put the pieces together just as the lockout forced a league-wide shutdown for a year with their superstar swap with the Ottawa Senators in which Atlanta sent Dany Heatley north on August 23, 2005 and received Marian Hossa in return. Before that trade, they drafted rising star forward Ilya Kovalchuk in 2001 and then promising goaltender Kari Lehtonen in 2002. Even though Kovalchuk and Heatley flourished with Curt Fraser behind the bench as the franchise's original head coach, the team struggled. Heatley needed a change of scenery after he had a difficult time dealing with the loss of his friend and teammate Dan Snyder in a 2003 fatal car accident in the Atlanta area.

Fraser was later fired during the 2002-2003 season and then the Thrashers hired a new head coach that many deemed with his winning resume would finally turn their fortunes around. Bob Hartley won a Stanley Cup championship in Colorado during the 2000-2001 season and had the reputation as a no nonsense coach. Atlanta finally became a playoff contender under Hartley's watch where they just missed the postseason in the 2005-2006 campaign and then finally made it last season by finishing 43-39 and clinched their first Southeast Division title. With Scott Mellanby as their captain and trade deadline acquistions that included Keith Tkachuk, they appeared primed for a long postseason run. Fans really got behind the team with frequent capacity crowds in Philips Arena during the regular season and the joint was pretty loud during their first round playoff series. It appeared Thrashers hockey in Atlanta finally gained genuine momentum.

But then came Atlanta's worst nightmare during their Eastern Conference Quarterfinal series against the New York Rangers. A freak carom off the sideboard plexiglass in Game 2 enabled Rangers forward Sean Avery's clearout to skip into the Thrashers net past Johan Hedberg to score the first goal of that game. It would ultimately give New York momentum they needed. Hartley had switched goaltenders following Game 1 with Lehtonen between the pipes. It would happen again in Games 3 and 4 at Madison Square Garden as the Rangers ended up sweeping the Thrashers out of the playoffs. Hartley came under fire for his handling of his two goaltenders in that series. None of Atlanta's top guns stepped up to the table in the four games as Kovalchuk, Hossa, Tkachuk and others were no-shows offensively.

Two key members of the team left over the summer as Mellanby ended up retiring and Tkachuk returned to St. Louis as a free agent. While turnover can sometimes be used as an excuse, but it is difficult to use that claim when you were a playoff team the season before. Atlanta lost all of their first six games to open the 2007-2008 season and on Wednesday, Hartley was fired. Executive Vice President and General Manager Don Waddell took over for Hartley on an interim basis until he hires a successor.

With an 0-6 record heading into Thursday's game against the Rangers, the first meeting between teams since their playoff series this past spring, all eyes were on Waddell and his group of players. The size of the crowd at Philips Arena seemed to resemble yesteryears where there were numerous empty seats and among those at the game were signs that pointed the blame on the Thrashers' poor start on Waddell instead of Hartley. Even Atlanta Journal-Constitution hockey writer Jeff Schultz wondered the same thing. Same with the newspaper's fellow columnist Carroll Rogers in not blaming Hartley. Some observers may believe that the players eventually tuned out Hartley. When that happens and the head coach has his voice fall on deaf ears, it's only a matter of time he'll be dismissed.

Despite Lehtonen leaving during the first period by aggravating a nagging groin problem, the Thrashers finally got some revenge against New York with a 5-3 victory, their first of the season overall. Will it mark the start of a turnaround? Lord knows what to expect, but a setback in Atlanta's ongoing project to turn this team into a perrenial winner will need to be overcome. With Bobby Holik as the new captain this season, he will need to be a factor in moving forward. As the overused cliché would say, one game at a time.

Thursday, October 18, 2007

NHL Store now open... will it thrive?

When I heard about the possibility and then the truth of an official National Hockey League store opening in New York City, I was thrilled. I had always seen how other professional sports league had done it or was also in the planning stages, so I had wondered what the hell the NHL was waiting for. Nine years ago, the National Basketball Association had opened their NBA Store just six blocks to the north of where the NHL has theirs and it has been a successful venture so far.

The NHL Powered by Reebok Store had its grand opening last Friday and it did not go without some kind of fanfare. It had to be. With ideas and any plans that hopefully the NHL can deliver to help expand its brand across the United States and around the world, having a centralized place where fans can buy official gear is a start. Not everyone has the opportunity to buy such merchandise at shop.nhl.com from their computer, so opening this store in what some may consider as the fashion and shopping capital of the world, it had to be done. It is a no-brainer.

In a partnership with Reebok, the NHL outfitted all 30 of its teams with the new RBK Edge uniforms and now has this joint venture. But it has to be more than just a store. At least when I go there, I want to be wowed, something that screams hockey and screams the NHL. It has to have me want to come back again and again. From merchandise to interactive events and things to do while within its confines, it must achieve that.

"The NHL Powered by Reebok store will serve as a year-round showcase for the sport of hockey and will bring the game to life through a multi-sensory experience," NHL Executive Vice President of Marketing Brian Jennings told NHL.com writer Evan Grossman prior to the grand opening. "We are excited to partner with Reebok because of their immense retail experience. Together, we have produced a store that will undoubtedly become a must-see destination for hockey fans worldwide."

We hockey fans can only hope so, especially the diehards.

Given there isn't enough airtime on local radio stations to cover the NHL as it should (you won't have that problem in Toronto though), at least fans can tune in during the season to NHL Live weekday afternoons from 12:00 PM to 2:00 PM on XM Radio channel 204 or listen via NHL.com. The league built a studio at the store site, so patrons certainly can enjoy seeing show hosts Don LaGreca and E.J. Hradek overlook the store floor.

With the National Hockey League offices located in New York City, this was a logical choice to have the NHL Powered by Reebok Store located in the very same building as well (now called under the umbrella the NHL's "world headquarters") . This is not just a shopping and entertainment mecca, the largest metropolis in the United States sees more than its fair share of tourists from across the globe. I understand that this sport and league thrives exceptionally well north of the border in Canada, but in order to grow the game and make the 2005 lockout worth it, not only does the game itself, promotions and marketing the league have to be great, so does a destination where fans can enjoy an memorable experience and then go home happy.

"We all know New York City is great for hockey," NHL commissioner Gary Bettman told the crowd gathered outside the store located at the corner of 6th Avenue and 47th Street during the grand opening festivities. "This is a destination for all visitors to New York, not just hockey fans."

In addition to a recap of an historic October 12th for the league, NHL.com's Evan Grossman did a nice job in capturing some of the festivities on video. Among the events to celebrate the grand opening was the appearance of the Stanley Cup (now how could it not be there?), NHL greats in Glenn Anderson, Rick Middleton, Butch Goring and Ken Daneyko as well as Bruce Driver and Eric Cairns signing autographs for fans. Recently retired referee Paul Stewart was also on hand to greet patrons. But what I think was nice touch (but to others may think it was corny, who knows) was the arrival of a custom-painted Zamboni travelling down 6th Avenue to make its way to the store front. The NHL even had conducted an "Unlock your NHL Dreams" sweepstakes where the grand prize was a trip to the upcoming 2008 NHL All-Star Game in Atlanta.

Overall, this is hopefully a start of good things to come for the National Hockey League. We saw the new NHL.com add some nice features to their official web site, the addition of NHL Center Ice Online where you can watch multiple games at once from anywhere with your online subscription, plus the arrival of NHL Network on televisions across the United States (it is about time!). As far as the network goes, hopefully it'll evolve into something more than just a feed of its programming from Canada. The NHL Powered by Reebok Store should give us all a great new option to fulfill our hockey fix.