Monday, July 25, 2011

BankAtlantic Center lower bowl seats to be red

The Florida Panthers announced earlier today that the interior of their home arena will certainly look noticeably different when the 2011 preseason begins in September.

We have seen the team's commitment to returning to red as its primary color with the recent unveiling of the new home jersey. Next, Panthers fans will see brand new red lower bowl seats installed inside BankAtlantic Center.

image courtesy: Florida Panthers

Here is what the Panthers had to say in their news release:

Sunrise Sports & Entertainment announced today that the Florida Panthers in partnership with South Florida based and nationally acclaimed Zimmerman Advertising are converting every seat in the BankAtlantic Center's lower bowl to red. The change is in conjunction with the Panthers "We See Red" marketing campaign and return to red as the franchise's primary uniform color.

When the Panthers take the ice on opening night, October 15th in their new red home jerseys, all 8,689 lower bowl seats will be permanently changed to red as well. The seats are being changed to red as part of a multi-year marketing partnership between the Panthers and Zimmerman Advertising in which the Zimmerman logo will appear on the front of each lower bowl seat.

"While the 'We See Red' campaign signifies the passion, aggressiveness, commitment to winning and new blood in this Panthers team, fans will also see an aesthetic shift as well in our new jerseys, and thanks to Zimmerman Advertising, in all of the lower bowl seats at the BankAtlantic Center," said SSE president & COO Michael Yormark. "There's no doubt that with these changes and some other big announcements we have coming soon, that our fans will be 'seeing red' and enjoying a whole new in-game experience at the BankAtlantic Center this season."

"We look forward to the upcoming Panthers season given all the new changes and their 'See Red' attitude," said Jordan Zimmerman, chairman and founder of Zimmerman Advertising. "I wanted to make sure to be at every game personally and/or in spirit , so putting our company name on over 8,000 seats did just that."

Either way, it is a refreshing visual new look for Panthers fans to look forward to in addition to the free agent signings and trades general manager Dale Tallon has made so far this summer. Seeing red inside their home arena is what some Panthers fans already feel is a welcomed change.

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