Friday, August 29, 2008

Wild plan to add team mascot for very first time

There are some teams around the National Hockey League that either don't have a mascot or don't need one. Does this apply to the Minnesota Wild?

The franchise that represents the Land of 10,000 Lakes announced yesterday that it plans to introduce a team mascot for the first time in their history. The Wild will make the unveiling at a Hot Tamales Wild Kids Club event on October 5th at the Xcel Energy Center in downtown St. Paul.

"It's something that we've been looking at for quite a while now, and the pieces fell together this summer after engaging some of our fans in the process," Wild vice president of brand marketing John Maher said in the team's news release. "Fans will see the mascot at community appearances and kids activities, and occasionally at a Wild home game if kids, families or one of our community partners is involved."

No doubt, it should be interesting what the Wild will come up with for a mascot. The primary logo was intentionally created to give it a mysterious element in its look. Fans still wonder what animal is represented in that logo. Is it a bear? How about it being a cat? To this day, we don't know and the team won't tell us. Major League Baseball's Minnesota Twins have TC Bear as their mascot, the National Football League's Minnesota Vikings have Ragnar The Viking and the Minnesota Timberwolves have had Crunch since their team's inception into the National Basketball Association in 1989.

Now the Wild join their Twin Cities siblings on the sports landscape with a mascot that will relate to the targeted demographic, the youngest of Wild fans in kids. For everything they've done to cement a solid relationship with their fans, the team hopefully will introduce that symbol or icon children can relate to.

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